Ceramic Pottery
Ceramic tile industry leaders met behind what aspect
Behind the horizon of the industry trend in 2007 revealed some profound implications. The main features mystery: One is to accelerate regional integration
brand competition between marks will be regional characteristics appeared.
2006, when the branch system of free enterprise in Guangdong have reached gradually matures, the mark This transfiguration began quietly, trying the total proxy regime, this "hybrid" business model there, so that the channels of the industry ceramics for discussion for many years came to an end. And with the championship was established in Sichuan, Jiangxi CIMIC fought as a fait accompli, the regional war soon spread to the west by the coastal level. Particularly strong in central and western cities in the traditional market companies, will be with unprecedented pressure. Along with the increased production of many other emerging areas, regional tug of war competition will become the industry standard.
Second, the path of development of ceramic enterprises more and more clear, more and more closely.
After many years of ups and downs, especially through the turning point in 2005 and 2006, after about every company has a ceramic specimen vivo, or a negative example or model of learning, imitation and learning from each other, no doubt accelerate the pace of the industry closer to the mode of operation quickly. In addition to traditional or known by the size, or personality to win a simple binary division, ceramic enterprises bigger and stronger face two first, the technical heritage and "incense" strong, with an integration of resources The flowering of the population. Especially the latter, will be out of ceramic enterprises operating elements of conventional restraints, but the company's most direct and most of the model useful in a fool to start looking for new business ideas industry, namely that often integrate elements of capital operation, o.
Third place, social resources, enter the white heat of battle.
If the "China Famous Brand" in 2006, the event is being emptied without realizing of covert struggle between the results of enterprises, while in 2007 the competition for resources related to terrorism will be on the table. Particular aesthetic building in Dongguan and the Museum of Phoenix, the fact that many other famous institutions in the ceramic industry for the industry to really realize what a great plan grand strategy, and generous. The new year will make many companies that reflect the past Huaquanxiutui kind of planning to promote its passive crying? And if you use can capture the uniqueness of social resources, so that companies advertising packages occupied the commanding heights of moral approach?
Consumption room a greater voice control.
Operating in the traditional empirical gradually moved to a dead end, human resources, management, planning factors professionally oriented business emphasis ceramic level. In this case, the consumer always has been the subject of ceramic manufacturers will become spirit. For any company to become brands are sure to service at every step. Especially when the various licensing agencies continue scandal, consumers resist "Temptation" of the immune status of the security forces growing increasingly convinced that word of mouth among friends. In particular, the relatively low Ceramic Products worry, this is definitely good news.
2007, its roots, when the ceramics business is becoming increasingly clear how to do it themselves, the industry will be rational and humor together. And this reason and the environment in the mood for the second and third line gives a strong ceramic enterprises to take advantage of the supremacy of the earth.
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